Cookie Policy
Last updated: 17/02/2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse website traffic, and deliver relevant advertising.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a set period)
- First-party cookies (set by us)
- Third-party cookies (set by external services)
How We Use Cookies
We use cookies for the following purposes:
- To ensure our website functions correctly
- To understand how visitors use our website
- To measure the effectiveness of advertising
- To provide relevant advertisements via Google and Meta platforms
We only use non-essential cookies where you have given consent via our cookie banner.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable:
- Shopping cart functionality
- Checkout processing
- Website security
- Fraud prevention
- Session management
These cookies cannot be switched off in our systems.
Lawful basis: Legitimate interests (website functionality)
Examples may include:
- WooCommerce session cookies
- Security cookies
- Load balancing cookies
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting information such as:
- Pages visited
- Time spent on site
- Traffic sources
- Device and browser information
We use:
- Google Analytics
Data collected may include IP address (which may be anonymised), device information and browsing behaviour.
Lawful basis: Consent
Analytics cookies are only activated after you opt in.
Marketing & Advertising Cookies
These cookies are used to:
- Deliver relevant advertisements
- Measure advertising performance
- Enable retargeting
- Track conversions
We use technologies including:
- Meta (Facebook/Instagram) Pixel
- Google Ads Conversion Tracking
- Retargeting services
These tools may track your browsing behaviour across websites and create audience profiles for advertising purposes.
Lawful basis: Consent
Marketing cookies are only deployed after you give consent.
Third-Party Cookies
Some cookies are set by third-party services we use. These providers may process personal data outside the UK.
We use providers including:
- Meta (Facebook/Instagram)
Where data is transferred outside the UK, appropriate safeguards are in place such as:
- UK adequacy regulations; or
- UK International Data Transfer Agreements (IDTA).
We encourage you to review the privacy policies of these providers for further information.
How Long Cookies Are Stored
Cookie duration varies depending on type:
- Session cookies: Deleted when browser closes
- Analytics cookies: Typically up to 24 months
- Marketing cookies: Vary by provider (often between 30 days and 24 months)
You can find more details within your browser settings.
Managing Your Cookie Preferences
When you first visit our website, you are given the option to:
- Accept all cookies
- Reject non-essential cookies
- Manage your cookie preferences
You can change or withdraw your consent at any time by clicking the “Cookie Settings” link in our website footer.
You can also control cookies via your browser settings.
Impact of Disabling Cookies
If you disable certain cookies:
- Parts of the website may not function correctly
- Shopping cart functionality may be affected
- Some personalised content may not appear
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to certain processing
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: www.ico.org.uk
Contact Us
If you have any questions about this Cookie Policy, please contact:
Wired2Fire
W2F Ltd t/a Wired2Fire
FACS HOUSE, 37/39 Holmesdale Road
Dorking, Surrey
RH5 4HS
sales@wired2fire.co.uk
01306 882211
