Privacy Policy

Last updated: 17/02/2026

Who We Are

Wired2Fire (“we”, “us”, “our”) is the data controller responsible for your personal data.

Legal entity: WIRED2FIRE LTD
Registered address: Facs House, 37-39 Holmesdale, Road, North Holmwood, Surrey, RH5 4HS
Email: sales@wired2fire.co.uk
Telephone: 01306 882211

We are registered with the Information Commissioner’s Office (ICO) under registration number: ZB838249

What Personal Data We Collect

We may collect and process the following personal data:

When You Place an Order

• Name
• Billing and delivery address
• Email address
• Telephone number (if provided)
• Order details and purchase history
• Payment confirmation data (processed securely via payment provider – we do not store full card details)

When You Enter a Competition

• Name
• Email address
• Company name (if provided)
• Any information submitted in entry forms

When You Contact Us

• Name
• Email address
• Any information contained in your message

Website Usage Data

• IP address
• Device information
• Browser type
• Pages visited
• Cookie identifiers
• Advertising identifiers (where consent is given)

This data is collected via cookies, Google Analytics and Meta Pixel where consent has been provided.

How We Use Your Personal Data (Lawful Basis)

Under UK GDPR, we rely on the following lawful bases:

Contract (Article 6(1)(b))

To:

• Process and fulfil your orders
• Deliver goods
• Provide customer support
• Manage warranties

Legal Obligation (Article 6(1)(c))

To:

• Comply with tax and accounting requirements
• Maintain financial records

Consent (Article 6(1)(a))

To:

• Send marketing emails (where you opt in)
• Use marketing cookies and retargeting pixels
• Add you to competition marketing lists

You may withdraw consent at any time.

Legitimate Interests (Article 6(1)(f))

To:

• Improve our website and services
• Prevent fraud
• Respond to business enquiries
• Conduct limited B2B communications where permitted by PECR

We ensure our legitimate interests do not override your rights.

Marketing Communications

We will only send marketing emails if:

• You have actively opted in; or
• You are an existing customer and soft opt-in rules apply under PECR.

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails; or
• Contacting us directly.

We do not sell your personal data.

Competitions and Promotions

When entering a competition:

• Your data is used to administer the competition and contact the winner (lawful basis: contract).
• Marketing communications are only sent if you have provided explicit consent.
• Competition data is retained for 90 days after the competition closes, unless marketing consent is given.

Entry is not conditional on marketing consent.

Cookies and Tracking Technologies

We use cookies and similar technologies including:

• Google Analytics
• Google Ads conversion tracking
• Meta (Facebook) Pixel
• Retargeting advertising tools

These may collect:

• IP address
• Device identifiers
• Website behaviour

Marketing and analytics cookies are only deployed after you provide consent via our cookie banner. You may withdraw or modify cookie preferences at any time. For more information, see our Cookie Policy.

Retargeting and Advertising

We may use advertising platforms such as:

• Meta (Facebook / Instagram)
• Google Ads

These platforms may use cookie data to show you relevant advertisements. This processing occurs only where you have consented to marketing cookies.

Sharing Your Data

We may share personal data with:

• Payment processors
• WooCommerce (website platform)
• Cin7 ERP (order management system)
• Delivery and courier services
• IT and hosting providers
• Advertising platforms (where consent given)

We require all third parties to respect data protection laws. We do not sell personal data.

International Transfers

Some service providers (including Google and Meta) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations; or
• UK International Data Transfer Agreements (IDTA).

Data Retention

We retain personal data only as long as necessary:

• Order records: 6 years (for tax/accounting compliance)
• Competition entries: 90 days after closing (unless marketing consent given)
• Marketing data: Until you withdraw consent
• Customer service enquiries: 24 months

We may retain limited suppression data after unsubscribe to ensure we do not contact you again.

Finance Broker Links

Our website may contain links to third-party finance brokers.

We do not provide financial advice and are not FCA authorised. Any personal data submitted to third-party brokers is processed under their own privacy policies.

We are not responsible for third-party data practices.

Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: www.ico.org.uk

To exercise your rights, contact: sales@wired2fire.co.uk We will respond within one month.

Security

We implement appropriate technical and organisational measures to protect personal data, including:

• SSL encryption
• Secure hosting
• Access controls
• Restricted internal access

Changes to This Policy

We may update this policy from time to time. The latest version will always be published on this page.